Viacom Sold Rock Band for a Song. A Really, Really Cheap Song.
by Peter Kafka
Posted on January 4, 2011 at 3:30 AM PT
Here’s what happens when a red-hot videogame franchise goes cold: You can buy the whole company for the same price as a single copy of the game.
I had a hunch that Viacom sold off Harmonix, which makes the Rock Band games, at a steep discount last month. But I’m still surprised it was this cheap: I’m told that investment group Columbus Nova paid $49.99–the list price for “Rock Band 3″–and got the entire company.
There’s more to the story, of course: People familiar with the transaction tell me Harmonix’s buyers also assumed the game company’s liabilities. That includes expensive music rights fees, and responsibility for lots of unsold games and equipment sitting on warehouse shelves.
And I’m told that the deal is structured in a way that will let Viacom net something like $150 million in tax benefits, similar to the AOL/Bebo fire sale last year. Given that Viacom paid $175 million for Harmonix a few years ago, things could be worse.
Still, it’s a fire sale price no matter how you look at it. And that can’t be comforting to Harmonix’s remaining employees, who are likely going to be facing a very serious restructuring.
Columbus Nova’s PR reps wouldn’t comment on the sale terms (neither would Viacom) but pointed me to an earlier statement from the company, which said it was “really excited about backing the world-class team that has consistently produced such great games and helping them grow the company and its brands.”
Personal note: Just a measly $50??? I'm glad this happened. At the risk if sounding elitist, too many casuals spoiling the pot. Overflood the market with hype, your bubble just might pop. Next up: the FPS genre???
