| Declan said: I can understand platform holders advertising third party games that they are acting as publishers of, but I don't see any reason why they should help market a game they have no involvement in. EA is a huge company and can afford to market its own games. In business, if your product fails, it's your fault. Address that failure - don't look to blame other companies. |
Philosophically, I agree with you completely: they're big boys, they should be able to stand on their own two feet.
That said, this decade has seen a culture of hardware manufacturers subsidizing big titles (ironically, the ones that need the help the least). Consequently, third-parties have come to expect this type of special treatment, to the point where it's no longer considered to be "special" treatment.
What we see now are the inevitable results of fostering that type of dependencies: the second-largest third party in the world now whines that a hardware manufacturer does not go out of its way to subsidize the third-party's titles. This is disgusting, true, but it was also completely foreseeable. It might also be the long-term future...
