Err... what?

If you're going to bring investors into this then you know why it's important. If you're going to invest in a console you need to consider both the cost of developing the hardware as well as the software if you're going to think about profit model. In your profit model software sales may make the most money, but you can't act as though the hardware numbers dont exist.

There's also peripheral sales, which I think are really profitable.

I'm confused. If we take the most recent week's sales as an example 1/5th of PS3 sales is about 120K, 1/2 of 360 sales is about 360K. That's about a 3:1 ratio not a 5:1. If we are talking total Novemeber sales then 1/5th PS3 vs 1/2 360 is likely to be even closer than 1:3.

If Pachter is only talking North America / USA then it makes sense. So for the purposes of this site which is really focussed on global sales then the information is a bit misleading unless it's put in the proper context.

Sweet so I was quite right when I said I guessed KINECT was moving about half the 360's that are selling.

THANKS. I am German as well. Move gets some serious marketing these days.

I saw ONE Kinect 'commercial'. Well you could win one Kinect for the Klitschko fight, but the fight got canceled and therefore I haven't seen a Kinect ad since.

2 out of 5 main-sponsorships belong to Sony (Bravia and Playstation)
Sony was the main sponsor for the Fifa World Cup 2010...

I feel like people argue Kinect and Move sales because really there aren't any good games for either. I honestly feel like I am the only one who sees this. (No I do not hate HD consoles, I am a PS360 fanboy)

i think dance central is a very good game and YSFE is a good fitness program

Same has always been said about the wii as well. We will see, I think it will be a beast. Word of mouth seems to be getting around and anyone who tries kinect, likes it.   Thats what I've seen and it has hit off with the older crowd as well.  Almost all my family is interested in it since thanksgiving. 

Maybe the casuals will pick up some FPS's. LOL that would shake things up." AH ha ha shot your face, marsha can you get me my tennis bag." "RICH! Your going to be late for tennis practice." BOOOM! "HA I love this gears of wars game, ha ha haaa!

There is a lot of casuals. So the one's that already own it might get tired of it or maybe not, I still play mine but I'm far from casual. Like party games when people come over and thats hat kinect offers for me accept for a extra workout and some fun with the lady. 

Women love KINECT!  WOMEN HAVE SPENDING POWER, I KNOW, MY WALLET FEELS THE PAIN. ENOUGH SAID.

As for marketing.

In Poland I see Move TV ADs everyday and non for Kinect.

In Japan I dont watch much TV but at the stores Kinect let alone the Xbox get no love. If they are in a game store they are always relegated to a corner with hardly any display space.

Don't be confused.  The 5 to 1 comment doesn't actually fit the numbers quoted as being behind it - i.e. it's wrong according to the numbers, so far as I can see.

In US, I can see data that could argue 4 to 1 (still big whipping) but not 5 to 1 while worldwide it more like 3 to 1.

The 5 to 1 comment is US only for a specific period of time and it seems probable it's actually an inaccurate ratio or 'somewhat bizarrely' a rounded up ratio from just over 4 to 1 to 5 to 1.  Also, I'd note that the whole ratio is based on trying to guess unique Move purchasers vs Kinect from bundles, etc.  In terms of actual, physical units it's unlikely to be anything like that.

The reality is in NPD, US info there's never seen as any need to call out US only, and when people quote or use US only info they also don't.  I can understand when a US based org reports on US it doesn't feel the need to call it out - makes sense - but as you say as soon as the info is quoted generally in a worldwide context it would be helpful if that was called out.