I think the profit margins would be too low for apple sharholders. MS gets quite a bit of flac for the xbox line from shareholders i believe. And I could be wrong but i thought i read that apple shareholders were unhappy with the profit margin with the ipad. I could be wrong but I think apple shareholders expect high profit margin products like the iphone, ipod, macbook etc

Well, if they price it like they do their computers, then it would have to be about $800-$900 release since they charge about 1.5x sony price even for stuff.

Who is EA?

I can see it now Apple will come out with a fantastic, sexy, sleek game console all for the low price of $1,199.  And they would succeed cause Apple followers of some of the most devoted people ever.  

Seriously Apple makes excellent products but they are so overpriced.

No offence but you have 2-posts on VGChartz, so I take everything you say with alot of salt. Also you are like the only person here who thinks Apple entering is a good thing.

At the OT, I gotta say man EA neglecting Nintendo and only talking about competing with Sony and Microsoft really shows EA still doesn't take Nintendo seriously. I mean you'd think he would at least mention the biggest player in the console industry.

As for Apple being the only company that could enter the console industry and have a chance. I think Activision , EA and maybe even UbiSoft and Sega could if they put all their money and IP's behind it, launch a successful platform. Also other companies like Disney for example if they put their money where their mouth is could enter the industry.

Basically any entertainment company with a few billion to through around and has connections to the games industry could jump in. Sure they'd fight a hell of a fight to get anywhere and not fail but I think Apple isn't the only one who could.

Example Panasonic Jungle, if Panasonic aquired some studios or invested money in bringing exclusive games to a handheld. Even Panasonic could enter the industry. I think OnLive is going to be mildly successful with their platform too. How about a Steam Platform.

Now I think Apple is ill equiped to enter the industry and it would take a take over of a publisher perhaps EA and judging from the statements it is probubly on the table. But I think Activision could do a better job at launching a platform.

So no Apple is not the only company that could enter. Also back to earlier I think Nintendo would be their biggest threat not Microsoft or  Sony.

Most hipster douches I know dont really like videogames. An apple system would fail.

The only thing Apple could challenge Sony on is the PS3's initial price tag.

Why would people buy a product that's twice as expensive than PS4 or Nex Gen Xbox that does the same thing? These are machines that are gaming specific and I don't see Apple doing to great against behemoths like MS and Sony, no matter how big Apple is. Apple so far has only proven itself on the portable side and if Apple introduced a new machine in time for nex gen then they would surely bomb or get less than respectable sales in comparison to the competition.

And never mind Nintendo because we all know that Nintendo would just wipe the floor with Apple.

not likely.  apple likes charging huge mark ups on their products.  if people thought the price of the ps3 was high then they would have a heart attacking seeing apples console.

Interesting theory, which I have an opinion on.

Apple is not a stupid company by any stretch. I believe they are smarter than Microsoft when it comes to computers. Microsoft just has the advantage of colluding with Dell and other computer hardware creators to include Windows and Office in almost every single PC. Apple not having this collusion has profit margins that are higher, puts out the most desired consumer electronics in the US (iPhone, iPad and on), and has basically taken a lot of money from Nintendo DS software sales due to the success of iOS games.

Looking at Apple's culture as a company, the one persistent thing is that they have always come from the "Everyone underestimates us, we are David to Microsoft's Goliath, and I am the little guy with a chip on my shoulder" culture. Many would take this as Apple becoming the modern day Sega. In light of their products, Apple is more in tune with the American family than the counter-culture teenager whom Sega appealed to in the 1990s.

For these reasons, I don't think Apple would ever compete head-to-head with Microsoft and Sony. I think Apple would go for Nintendo's core "family friendly" market in the US. Taking a look at the demand for the iPad, iPhone and their computers amongst dads, moms, kids, and college students, Apple would give Nintendo a major run for it's money in the US market.

If anyone should fear Apple in video games, it is Nintendo. Apple is already mucking up their hand-held monopoly via iOS games. Apple would do the same to any Nintendo console if they jumped into the console market.

Pippin 2?