EA online pass will become the norm for majority of games soon to combat the Used game problem
If you buy a EA game new you get the code to play online(battlefield its DLC bonus's), but if you buy used or want to play on another PS3/XBL(another account as well) you will have to slug out 10 dollars to play. This is so EA gets 10 dollars from used games which as of now they get nothing.
MS just announced that Fable 3 will do the same thing but with DLC, you get a heap of bonus if you buy new. Doesn't do the same principle as EA but its similar so expect the bonus to hit XBLM soon as well.
And with the Latest "day one DLC" craze going (i say its stupid) i would bet to see that day one DLC be a code you get in your new game or else to buy if used game. I expect a lot of publishers who dont have Online to do that.
As for Activison they are probably thinking of something in there temple of doom so i expect they will do something with the next cod title.
Of Course That's Just My Opinion, I Could Be Wrong










