Reliability, reliability, reliability.
Way better design - Original 360 was ugly as hell and looked like a dell computer. 360 slim is an improvement.
Please get rid of the power brick, there shouldn't be any need for it.
Amazing online, virtually lag free
More powerful, but not a ridiculous jump like PS2 -> PS3
Better exclusives. 360 is really lacking in the exclusive department and the unknown future (in terms of quality) of Halo won't help things. They need some new IP's.
$299 tops at launch (entry model). 1 or 2 models at the most. Something like a 250GB for $299 and a 500GB for $399. And bundle a good game with it like Forza 4 or the a Halo.