It's about software royalties, Rainbird. Each hardware manufacturer gets royalties for software published on their hardware. If they make fewer royalties off of software (by dividing it - at best - three ways) then they are automatically better off with their own hardware, even with a smalelr userbase.
You have yet to provide any indication that the userbase would be expanded by a single hardware solution.
You have yet to provide any indication that software sustainability would be increased by hardware unification, and you have similarly failed that there are less risks in creating software in an environment where it's even more difficult to differentiate yourself.
If companies make less money on the hardware and software then it doens't matter if they have a larger userbase. Would third parties prefer this solution? Sure. There's no reason that any first party would want to jump on board, though.
It provides no real benefits to gamers.
Without standardized hardware interfaces (read: controls) we don't get games of the same variety that we can get on standardized controllers.
Similarly without standardized controllers, we won't get as many games that are tailored to different control solutions (as in kiss the controller wars goodbye).
With reduced royalties per head, manufacturers with any confidence in their own ability to sell have no reason to "team up", which results in aforementioned reduced royalties.
Incompatible hardware philosophies means endless infighting concerning hardware configurations, which menas that hardware is much less specialized and much more generic.
First parties would have to pay royalties on their own software.
The idea is fantastical to the point of being untenable in that it needs us to pretend that the corporate cultures (and indeed, money-making intent) of all hardware manufacturers would change, it's necessarily limiting in the lack of a single standardized control solution, and it's undesirable in that it is provably and historically a bad move for hardware manufacturers to go third-party in that their entire software culture needs to be built around absolute control of hardware.
What you've done is constructed a fantasy that would not necessarily expand the market, would reduce profits for the stronger manufacturers and relis on doubts by the weakest manufacturers, limits the variety of experiences provided to consumers, and provides an environment in which no one in particular woudl thrive.
On the plus side, I'm sure Activision would love the idea.