http://www.computerandvideogames.com/article.php?id=265559
Bobby Kotick has dismissed the likes of Valve, Epic, Ninja Theory, Level-5, Insomniac, Foundation 9, Gearbox, Sucker Punch, Rebellion and Terminal Reality - by calling Bungie the "last remaining high quality independent developer" in the world. Yep. Wow.
Activision, of course, has embarked on an exclusive ten-year publishing deal with Bungie for its new 'action universe' - widely assumed to be an MMO.
"Bungie are a very unusual company," Kotick told investors last week. "They're probably the last remaining high quality independent developer. It's very hard to [pauses]... that has sort of has institutional skills and capabilities. And they're a realcompany.
"When they started the process of looking for a new partner, they'd been in business with Microsoft. They had a vision for a product they wanted to create that needed certain skills and capabilities - that Microsoft had some of.
"But as they started to go and look at the obvious candidates, they realised that no company other than Activision had the skills that they needed to be successful for the vision of that product. These are things that you never would have envisioned five years ago.
"Blizzard had 2,500 people in customer service and support just for World Of Warcraft. How you train them, how you manage them, how you organise them... how you use CRM tools in delighting and satisfying the expectations of your audiences.. it's something no other company [Bungie] talked to [could offer]."
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How the fuck does this guy even have permission to speak? How can he say something that stupid?!