| Killiana1a said: If the numbers are hidden from view, then they might as well never happened. As for the numbers, just consider the yearly million sellers for the consoles vs. PC. I can name plenty of console games who have reached the 3 to 5 million mark in the past 2 years. I can't do the same for the PC. Thus, the PC gaming market is a whole hell lot less lucrative than the console gaming market. |
Fact is we don't know how many million sellers there are on PC and we can't just say they don't exist. ELSPA hope to bring out a download chart so we should have a better idea of digital download sales soon. Also, just because the number are hidden from view doesn't mean we can't infer profit:
http://steamreview.org/posts/finances/
Profit margins for developers are a major selling point for digital distribution, and Steam does not let the side down. I’m pleased to say that there are now figures as accurate as possible for each margin: 10%-20% for traditional retail/publisher deals; roughly 60% for Steam developers; and an incredible 86% for Valve themselves. Add to that the fact that Valve doesn’t take the developer’s IP and the effective margin becomes wider still.
These sorts of numbers aren’t easy to come by for distribution services, but it isn’t unreasonable to say that the 26% net margin difference between Valve and their Steam licensees is quite wide. Perhaps when xStream ramps up we’ll see some healthy competition.
We don't know the total sales numbers for digital download titles, but it seems pretty obvious that they don't actually need to be as high as typical retail sales for a developer to be profitable. In fact, a developer would only need a third of the sales from digital download vs retail sales to be profitable on Steam. EA seemed to have realised this as well as they have their own EA Store for their PC games now.
Fact is, all the financial reports of the big publishers have looked great in terms of sales numbers and revenue but poor in terms of profit. It would seem the cost developing and publishing HD console games isn't quite as profitable as many believe it to be. Take Activision (without PC based Blizzard) who were only in the black after CoD: MW2 released. Considerring how much revenue and sales that game made, I find it shocking their profitability was so low.
Lastly, Valve is a private company, so I'm pretty sure that Gabe effectively is the board of directors.











