At the conference, Yosuke Shiokawa and Yuki Matsuzawa addressed these queries in a presentation titled, "First Time Japanese American Joint Development: Observations on our experience of taking direction from both countries." While both developers live in Japan, they are currently working on an as yet unannounced title that is being jointly developed in Japan and America. They claimed that this title will be a AAA title with a 90% plus metacritic score. Despite this, Shiokawa and Matsuzawa said they looked down on Western games. This attitude is still not uncommon in Japan, where until recently, the phrase "Western games are crap games" was taken as a self-evident truth by both fans and game makers.
Shiokawa began the presentation discussing the concept of "realism" in Western games. He said that in Square's experience, the Western developers don't strive so much for realism as believability. Players need to "suspend disbelief." Using various protagonists as an example, he said that saving the world is dangerous, so it's a man's job. He needs wisdom and experience, so he's older, and of course he has to be strong and macho. However, he went on to say that an unrealistic but believable character that allows players to suspend their disbelief is also OK.
The two presenters continued on to Japanese top-down decisionmaking versus American the bottom-up style. They claimed that the speed of decisionmaking in America is the result of everyone discussing issues until a consensus is met. They contrasted this method with the traditional Japanese process of waiting for top management to decide on something and order it. The presenters concluded that the latter management style helps maintain consistency and believability.
Another Western practice that Shiokawa and Matsuzawa stressed was keeping a game-universe "bible." The two stated that such documentation allows for the entire design team, and all the artists, to share in their creation of the world. It allows for something as simple as the shape of building corners to be detailed and consistent throughout the entire game.
The presentation ended by Shiokawa and Matsuzawa saying that even though America is a country of many different races, religions and creeds, they beat Japan in terms of project efficiency. Shiokawa stressed that if Japanese game makers want to sell copies of their products in America, they are going to have to learn how to make their worlds believable in the same way.