DirtyP2002 said:
Microsoft vindicated as innovative controller finds its feet, quashing initial fears over high £129.99 RRP
Despite initial scepticism over its price, Kinect looks set to be a big hit.
Retailers are reporting high pre-order numbers for the device, which will be available in November for £129.99 bundled with Kinect Adventures.
In fact MCV understands one large chain has encouraged stores to secure 10 pre-orders for Kinect a day. Sources says they expect advance orders to topple half a million in the UK by launch.
It’s a U-turn for retail. Key voices previously declared sub-£100 as the only way to capture Kinect’s target market (MCV 593, 25/06/10). Now these firms are hailing the high price tag as “reflective of the product’s playability and appeal to a wide range of customers”.
Grainger Games’ sales director Phil Moore told MCV: “The feedback we’ve had so far from our customers is that they feel the price is appropriate to the product.
“We have taken a large number of deposits for Kinect already and it is set to become our biggest pre-order to date. This tells us the device’s appeal has not been affected by the price point.”
The Hut Group’s head of business development Sarah Jasper agreed: “Based on our orders thus far, customers are clearly excited by this offering and price – and quite rightly so.”
Retailers are also confident any remaining cynics will be won over, provided Microsoft is able to showcase the experience of playing Kinect effectively.
http://www.mcvuk.com/news/40209/Kinect-pre-orders-boom
GAME Group’s UK MD Martyn Gibbs told MCV: “Kinect is a fantastic piece of technology and we believe that once people actually try it for themselves, they will understand the full scope and value of what it offers them.”
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