| DirtyP2002 said: Microsoft vindicated as innovative controller finds its feet, quashing initial fears over high £129.99 RRP Despite initial scepticism over its price, Kinect looks set to be a big hit. Retailers are reporting high pre-order numbers for the device, which will be available in November for £129.99 bundled with Kinect Adventures. In fact MCV understands one large chain has encouraged stores to secure 10 pre-orders for Kinect a day. Sources says they expect advance orders to topple half a million in the UK by launch. It’s a U-turn for retail. Key voices previously declared sub-£100 as the only way to capture Kinect’s target market (MCV 593, 25/06/10). Now these firms are hailing the high price tag as “reflective of the product’s playability and appeal to a wide range of customers”. Grainger Games’ sales director Phil Moore told MCV: “The feedback we’ve had so far from our customers is that they feel the price is appropriate to the product. “We have taken a large number of deposits for Kinect already and it is set to become our biggest pre-order to date. This tells us the device’s appeal has not been affected by the price point.” The Hut Group’s head of business development Sarah Jasper agreed: “Based on our orders thus far, customers are clearly excited by this offering and price – and quite rightly so.” Retailers are also confident any remaining cynics will be won over, provided Microsoft is able to showcase the experience of playing Kinect effectively. http://www.mcvuk.com/news/40209/Kinect-pre-orders-boom GAME Group’s UK MD Martyn Gibbs told MCV: “Kinect is a fantastic piece of technology and we believe that once people actually try it for themselves, they will understand the full scope and value of what it offers them.” |
That piece has hints of a Microsoft press release to me.
