I dunno why anyone thinks 360 will be more than about 15% up YoY once the initial boost dies down and the quasi price cut of clearance stock runs out. Realistically a redesigned unit without an associated price cut can't sustain major YoY sales increases for anything but a short period. Staggering the releases of Arcade and Elite will prolong the boost, but in EMEAA at least expect the 360 to reach it's low point of about 55K the week before Arcade launch, and then probably a further similar low point the week Move launches. Not because Move is launching, but because the Arcade boost will probably have worn off by that week, and the upward trend of sales leading to the end of the year won't quite have started; will probably start the following week, though if Kinect is as anticipated as people claim, 360's end of year upward trend will be dampened a little until Kinect launches. I think a 60-65K average for Aug to Oct is what I expect. Though the Arcade spike might lift that average somewhat.
If 360 falls to about 80K in the next chart (~34% drop) then it's pretty much on track for that 65K average. If it drops to 90-100K then the average will be significantly higher. Next week is really the bellwether week for 360's fortunes in EMEAA.
People predicting a fall all the way back to a 50K average are merely wishful thinkers (and aren't really considering the sales pattern we are heading in to over the next 3 months), as are people who think 80K will be the floor leading up to Kinect launch.
And what's with the PS3 is selling bad talk from a certain segment of the community? Nearly 1 year on and it's still selling at 11% up YoY. By comparison when 360 cut it's price in 2008 by this time in 2009 it was down YoY by about 2% (and probably running rather flat on average). And don't forget Wii had its $50 price cut late last year and it's now 30% down YoY. 11% up YoY in the face of a major HW boost for the 360 clearance sale and slim launch is a sales level Sony will be pretty pleased with I'd say.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix









