Mummelmann said:
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You fail to understand that Sony doesn't care about 'sales wars' that we think of. Sure, they aim for good sales and market share - but PS3 is likely to sell more than the 360 at the end of the day (once new Xbox is out) and that is what they are more interested in.
Sony have failed on profit this gen, that's the main failure. Whether it was deliberate for Blu-Ray penetration, and whether it may work out slightly in the long run, we'll have to wait and see (it's doubtful).
If Sony can release a system better than the Xbox a year later, with better features and profit can be made on it - then that's what counts.