IIRC they were losing a few tens $ in USA, so back then, with the Euro stronger that gave almost an additional 20% revenue even after paying VAT (EU price include it), they were surely already profiting in EU. Now Euro is much lower and after paying VAT they have only a 5% extra compared to USA, but now costs are lower, so they have a smaller extra profit in EU, but, if they are telling the truth, they are profiting in USA too, due to costs reduction. Costs reduction works everywhere, while strong Euro worked only for EU, so the overall balance is obviously better now, because PS3 sales are quite evenly spread around the world, EU is its biggest market, but it doesn't excessively prevail.

SONY CFO said they were making $10 profit in USA in JAN-MAR 2010 period

You know if you were just able to see more than a console war and a fanboy world when it comes to financial statements you'd be able to realize this was not at all what people were trying to say.

wtf???????????

and you might wanna watch your comments otherwise you will get banned

Is it not allowed to ask a simple question without being accused of wanting a company to fail? Do you really think everyone is 13 years old and plays "console wars" over the internet?

you are really whiining now and think everyone is 13 years old.

I already told you why I am critical of Sony but you didn't even get that dimension of critisism. Your thinking stops as soon as someone leaves the "console war". You can't think outside of "pro" and "con".

when did i ever even consider the console war,we were just discussing SONY's profit margins

Please tell me: Do you really think I was just posting because I "hate" a company? ...Really?

when did i tell you that????????????????

Link?

learn to follow news and you won't need links

just google up the comments made around the SONY FY09-10 financial declaring last may and you will find the link

everybody isn't here to search links for you

learn to follow news and you won't need links

just google up the comments made around the SONY FY09-10 financial declaring last may and you will find the link

everybody isn't here to search links for you

Can I just re-iterate what was said VERY recently by the Sony Financial officer... it really renders the whole thing mute.  Its up in the air.  They havent factored in the collapsing Euro so their end results will be hit if things stay as they are... as they look likely to.

from a recent Reuters report (mid may 2010)

"If the Greek crisis spreads and the European economy stalls, that would have a big impact," Sony Chief Financial Officer Nobuyuki Oneda told a news conference.

"If you ask me if Greece's problems are included in our operating profit forecast, the answer, regrettably, would be 'hardly'. It surfaced as a big problem just a few weeks ago."

remember this is the SONY Chief Financial Officer speaking.... is he lying and a hater too?

yes they haven't factored the collapse of the Euro but they were already making profit and making more on RSX 40nm.Also SONY has bigger profit margins in their European profucts as prices are high.

i am not saying that it won't effect it but you are talking all those margins would just get erased just like that.

IF YOU REALLY THINK SO THEN why not tell me what you think is the price that will affect their margin,by how much????

where did hater come from????????????????????????????????????????????

Not to mention, it may have been mentioned already since it was so obvious, Sony needs the PS3 to continue turning a profit in order to recoup that $4-7 billion loss they took before they lowered the price of the PS3 down to an acceptable level in order to become profitable.

we are discusiing the profit PS3 is making now on per console and not whether it will recover the past costs

Until Sony recoups that $4-7 billion loss, then it does not matter how many PS3s are sold in comparison to the 360 or Wii, it is a financial loser that will force changes such as the firing/resignation of Kaz Hirai and/or no more console gaming for Sony.

we aren't discussing the amount of PS3's sold either

and how is PS3 a financial failure as it opened a future BLU-RAY revenue line for SONY and a cheap PS4 which will easily cover the cost,not that PS3 won't help from now on

The former of Kaz Hirai leaving in shame due to his part in creating an overpriced, unprofitable cutting edge console for 3 years (2006-2009) is expected. I see the latter if both Nintendo and Microsoft release new consoles in the next 3 years and the economy stays the same with around a 10% official unemployment rate or higher in the US, Europe and Japan.

MS will release within the next 2 years and Nintendo within the next 3.and this won't make KAZ HIRAI be fired as it was SONY's aim to include BLU-RAY not him

and the economy will improve.you think the economy just stays at the same all the time,not for so long

The problem is that you say a lot of inaccurate data, and then you don't provide any link. When you say anything that passes through your mind, someone is going to ask you for some proof. Show us links or shut up with your nonsense.