Alby_da_Wolf said:
IIRC they were losing a few tens $ in USA, so back then, with the Euro stronger that gave almost an additional 20% revenue even after paying VAT (EU price include it), they were surely already profiting in EU. Now Euro is much lower and after paying VAT they have only a 5% extra compared to USA, but now costs are lower, so they have a smaller extra profit in EU, but, if they are telling the truth, they are profiting in USA too, due to costs reduction. Costs reduction works everywhere, while strong Euro worked only for EU, so the overall balance is obviously better now, because PS3 sales are quite evenly spread around the world, EU is its biggest market, but it doesn't excessively prevail. |
exactly
these guys are acting as if SONY wouldn't profit no matter what and that currency will consume it all.
