GreyianStorm said:
C) It doesn't take months, but it does take weeks. There is shipping involved, and the vast majority of consumer electronics are shipped by sea as it is far cheaper.
D) You also can't just divert a PAL shipment to NTSC. They are built differently. There is slightly different technology in there. This ties in with the original forecasts. If SCEA had a forecast for 4.5 million units, the manufacturing plant wouldn't have ordered much more than 4.5 million NTSC-compatible components, as it would generally be a waste. If they have run out of components (which is the most likely cause of a shortage, or else stock being held back), then they can not build more US PS3s.
To tie in with D): Whether it is a lack of components or stock being held back, it would be expected that there would be US shortages. If it is components, they can not make more US PS3s. If it is stock being held back, it makes perfect sense that there are shortages.
|
First of all, the manufacturer does not care the least what happens with the goods that leave its doors. Every year at some magical point, the manufacturer signs a contract (probably the size of 2-3 bibles) with a customer what he has to deliver at which time. Making profit means that the manufacturer has to go over all his "bibles" and plan manufacturing for all the various stuff to be made (Foxconn, a city of 350'000 workers, does a lot of stuff, inluding rising the prices significantly in the near future after all these recent suicides).
In the case of the PS3, they probably get some/most of the raw materials from Sony as Sony is one of the largest manufacturers of optical drives so they have some manufacturing muscle themselves. In the grand scheme, there are no magical weeks left at any manufacturing plant to make more products - this would take almost an entire fj to implement. (Actually, it is not impossible, but would increase the price anywhere from 50 to 200%). As was the case for the year-long draught with the Wii - people complaining for months why Nintendo would not simply ship more Wiis.
As for redirecting PS3s from here to there, forget it instantly. Sony can't do it because they don't own the manufactued PS3s any more. They are owned by Sony Europe, Sony America, Sony Asia, Sony wherever... None of these regions are going through the logical nightmare to reship some of their stock, even if they had a surplus (and losing money anyway). All these regions will get exactly the number of PS3s they ordered for this fiscal year.
As for shortages in Europe, there are problems with 120G units even here. The global economic crises seems to almost bypass consoles and demand was underestimated. End of story. Every region gets what it ordered, not a single unit more or less.