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Forums - Sony - How should Sony market MOVE to current and new consumers?

Should they market to the Hardcore only?  The Casual only?  Both Hardcore and Casual? 

Pit the controls of MOVE against the Wiimote and tell us how much better it is (as a way to draft current wii owners over)?

Also how about bundles, should they bundle the PS3 with MOVE?

Lastly, what kind of games would you like to see intergrated with it?



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prioritise that it can do both what natal and wii can do, a lot of news I have been seeing is either one or the other and not what can be achieved together.

they should most definitely bundle it with the console, it will hopefully appeal to a wider audience, not sure if it will affect the wii audience though, wii users have a different idea of great games than what playstation gamers do.

both hardcore and casual, but hardcore first imo. its the core of the Playstation franchise start in the centre and work out, that is how Sony plays it.



correct me if I am wrong
stop me if I am bias
I love a good civilised debate (but only if we can learn something).

 

Only casual, but in saying that I realize that the PS3 & move have more potential than the wii so more involved casuals can be made, probably some with amazing graphics as well.



The Move is like a Wii HD with more features, so it could be marketed to few casuals and graduating Wii owners. PS3 owners will buy it because it can give new experiences with that hardcore feeling instead of making you play a dumbed down version of a game in this current gen. The Move will be the only peripheral dominated by the core in the beginning, until Wii-graduates and some casuals come along. Natal and the Wii will work for casuals because they have less buttons, and will focus on a simpler kind of fun. The Move has too many buttons for casuals to fall into it like the Wii. Also, it will depend on the games.



9009pc said:

prioritise that it can do both what natal and wii can do, a lot of news I have been seeing is either one or the other and not what can be achieved together.

they should most definitely bundle it with the console, it will hopefully appeal to a wider audience, not sure if it will affect the wii audience though, wii users have a different idea of great games than what playstation gamers do.

both hardcore and casual, but hardcore first imo. its the core of the Playstation franchise start in the centre and work out, that is how Sony plays it.

Natal will be an experience all its own. Natal's camera is worlds beyond the Eye Toy, much like the move is beyond the Wii in terms of actual potential. 



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For bundles, I'd do one with a causal flavor like LBP and that minigame thing, and then I would do a more hardcore bundle with SOCOM or something similar.



ǝןdɯıs ʇı dǝǝʞ oʇ ǝʞıן ı ʍouʞ noʎ 

Ask me about being an elitist jerk

Time for hype

If Quantic Dream ever makes another Heavy Rain-like title, they need to make it on the Move. The controls would be perfect for the move. I am playing it right now and could so imagine it being done that way.



S.T.A.G.E. said:
The Move is like a Wii HD with more features, so it could be marketed to few casuals and graduating Wii owners. PS3 owners will buy it because it can give new experiences with that hardcore feeling instead of making you play a dumbed down version of a game in this current gen. The Move will be the only peripheral dominated by the core in the beginning, until Wii-graduates and some casuals come along. Natal and the Wii will work for casuals because they have less buttons, and will focus on a simpler kind of fun. The Move has too many buttons for casuals to fall into it like the Wii. Also, it will depend on the games.

Well you don't have to use all the buttons in any given game.

I think a broad selection of games at launch and smart bundling can get it off to a good start. From there it's all about whether it captures the imagination, which to a certain degree is out of Sony's hands.

I don't like campaigns based on "were better than product X because..." but I guess they'll need to do it a bit vs Wiimote to try to establish some differentiation. I think better to let the product stand on its own merits.



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

Jimi Hendrix

 

binary solo said:
S.T.A.G.E. said:
The Move is like a Wii HD with more features, so it could be marketed to few casuals and graduating Wii owners. PS3 owners will buy it because it can give new experiences with that hardcore feeling instead of making you play a dumbed down version of a game in this current gen. The Move will be the only peripheral dominated by the core in the beginning, until Wii-graduates and some casuals come along. Natal and the Wii will work for casuals because they have less buttons, and will focus on a simpler kind of fun. The Move has too many buttons for casuals to fall into it like the Wii. Also, it will depend on the games.

Well you don't have to use all the buttons in any given game.

I think a broad selection of games at launch and smart bundling can get it off to a good start. From there it's all about whether it captures the imagination, which to a certain degree is out of Sony's hands.

I don't like campaigns based on "were better than product X because..." but I guess they'll need to do it a bit vs Wiimote to try to establish some differentiation. I think better to let the product stand on its own merits.

The move will stand on its own merits, which is why It wont allure the casuals as much. I am in agreement that the buttons wont take special attention away from the games, but casuals are looking for simple titles. Sony isn't a simple company and will have devs focus really high on quality to the point where its either lackluster for casuals or it is too much for them. If they can actually gather casuals this would be a total 180. Microsoft has a higher chance of gathering casuals naturally with Natal...because it's as simple as you being the controller. I've spoken to many casuals and controls is a major issue why they don't game aside from commitment in hours of gameplay and lack of care for storylines outside of movies.



easy more kevin butler commercials :P