How should Sony market MOVE to current and new consumers?

[S.T.A.G.E.]

binary solo said:

S.T.A.G.E. said:
The Move is like a Wii HD with more features, so it could be marketed to few casuals and graduating Wii owners. PS3 owners will buy it because it can give new experiences with that hardcore feeling instead of making you play a dumbed down version of a game in this current gen. The Move will be the only peripheral dominated by the core in the beginning, until Wii-graduates and some casuals come along. Natal and the Wii will work for casuals because they have less buttons, and will focus on a simpler kind of fun. The Move has too many buttons for casuals to fall into it like the Wii. Also, it will depend on the games.

Well you don't have to use all the buttons in any given game.

I think a broad selection of games at launch and smart bundling can get it off to a good start. From there it's all about whether it captures the imagination, which to a certain degree is out of Sony's hands.

I don't like campaigns based on "were better than product X because..." but I guess they'll need to do it a bit vs Wiimote to try to establish some differentiation. I think better to let the product stand on its own merits.

The move will stand on its own merits, which is why It wont allure the casuals as much. I am in agreement that the buttons wont take special attention away from the games, but casuals are looking for simple titles. Sony isn't a simple company and will have devs focus really high on quality to the point where its either lackluster for casuals or it is too much for them. If they can actually gather casuals this would be a total 180. Microsoft has a higher chance of gathering casuals naturally with Natal...because it's as simple as you being the controller. I've spoken to many casuals and controls is a major issue why they don't game aside from commitment in hours of gameplay and lack of care for storylines outside of movies.