How should Sony market MOVE to current and new consumers?

[binary solo]

S.T.A.G.E. said:
The Move is like a Wii HD with more features, so it could be marketed to few casuals and graduating Wii owners. PS3 owners will buy it because it can give new experiences with that hardcore feeling instead of making you play a dumbed down version of a game in this current gen. The Move will be the only peripheral dominated by the core in the beginning, until Wii-graduates and some casuals come along. Natal and the Wii will work for casuals because they have less buttons, and will focus on a simpler kind of fun. The Move has too many buttons for casuals to fall into it like the Wii. Also, it will depend on the games.

Well you don't have to use all the buttons in any given game.

I think a broad selection of games at launch and smart bundling can get it off to a good start. From there it's all about whether it captures the imagination, which to a certain degree is out of Sony's hands.

I don't like campaigns based on "were better than product X because..." but I guess they'll need to do it a bit vs Wiimote to try to establish some differentiation. I think better to let the product stand on its own merits.