Well, most my 360 friends don't like the look of the game either. I was talking to a couple friends abou this thread and how it's at 1.9 on metacritic. They told me to 'submit another 0 vote', and these are 360 players.
Personally outside of... like, the internets. I wouldn't say Alan Wake is particularly popular. The last they saw of it was at E3 where they apparently decided it looked shit.