A few reasons why I pre-order/buy day one.
1) Pre-Order bonuses via ingame items and what not.
2) Amazon Credit - Amazon offers $10-$20 for most games in game credit for pre-ordering. For example I'm getting $10 off Super Street Fighter IV and Halo Reach. I doubt either of those will be on sale for $30/$40 respectively in their first month.
3) Limited Editions - Ubisoft made all Prince of Persia games limited editions with pre-order. Some games like Mass Effect 2 LE we worth it because they became out of print and more expensive to buy afterwards. You gota becareful with this one though because some LE's are worth way less like the Bioshock 2 Limited Editions which went on sale for half the price a month later.
4) Rarity - I don't foresee Samurai Shodown Sen being a very well produced game, same with Deadly Premonition so I pre-ordered those. Most games (95% or more according to pricecharts) end up selling for less then the retail cost so your really taking a risk here, but some games end up being rare/valuable so I pre-order them.
5) I need the game in the first week - Pretty self explanatory. I don't want to wait long to get my hands on Halo Reach or Ghost Recon 3, but some people are willing to wait for a price drop. More power to them I suppose.