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Forums - Sales - The Official March 2010 NPD Thread (Data for 5 weeks ending Apr 3 2010)



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Rhonin the wizard said:

To that person who thought NDP don't count Wii sports resort any mroe because it's bundled, the top 11 proves otherwise.



Buying in 2015: Captain toad: treasure tracker,

mario maker

new 3ds

yoshi woolly world

zelda U

majora's mask 3d

7 PS3 titles to 4 XBOX360 titles..
Is it first time that PS3 has more titles than XBOX in top 20.? and also top 10.?



I think MLB: The show has left no chance for Major league Baseball on PS3 atleast...



Just Cause 2 and Metro 2033. O_O



 

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thelifatree said:
Arius Dion said:
thelifatree said:
Arius Dion said:
I still don't get the whole PS3 shortages thing. It ain't like the system is doing Wii like numbers. Wth is up with th

 

So, basically Sony is creating the shortage by purposefully limiting supply in order to save themselves money?

They are not creating the shortage purposefully more of they made a  mistake. My guess is Sony estimated the demand for PS3, so the manufacturing processes were created for their estimation. Because if they manufacture too many it's inefficent in labor, etc. But the demand was more than they thought it was. So they are kind of in a screwed position.

But, what I'm saying is just theory from my classes in college and boredom to analyze. It could be, the Sony CEO was taking a crap, and decided "hey! lets make a shortage!" :P

And I don't want to sound like I know everything, but I could be wrong. That's just what I got out of it.

No you are right, that is in a nutshell how mass manufacturing works. Forget all the silly conspiracy stories that are put forth here. The truth is very simple and applies to any product that is mass manufactured. Taking the PS3 as an example of such a mass product:

(Possibly long) before every new fiscal year, all Sony regions have to anticipate the demand for every quarter of that fiscal year. The total demand is then cross checked by Sony HQ and that amount of units goes into the order/production chain (which starts long before the first PS3 is manufactured). In the following quarters of the fiscal year, every region gets its shipment according to the quantiies anticipated. There is no "let's make more/less PS3 because in Buttfuck/Arizona we sell like crazy/not at all). Now we have seen that the global financial crises did not deter enough Americans from buying, and more units were being sold than anticipated. Bad luck for America, they got what they ordered and there is no chance in hell more units suddenly turn up, because every region gets exactly what they ordered. Since all the other regions seem to sell roughly what they anticipated, noone is going to give up some of their stock in favour of Sony America (apart from the fact that *minimum-loss-of-money" rerouting stock would be a logical nightmare).

On another note, you might ask: "Why don't they just manufacture more units if the demand is so high?" Neither Nintendo (who sell its gadget at quite some profit) nor Sony (who might lose a few $ on the PS3) do it. Of course Sony could manufacture more PS3s. Hoever, these units would be manufactured outside the normal mass manufacturing chain rules (which I am not going to lecture about). I'd estimate such "Panic manufactured PS3s" would cost somewhere between $400 and $500 - obviously neither Sony (nor Nintendo) is going that lossy road.

The question is now: Did Sony (America) anticipate enough demand for the fiscal year that just started? The fact that you see no shortages now says nothing, because you see the first batch of the new units that were ordered for the first quarter. When shelves start to appear empty again in 1-2 months, then Sony (America) has a problem - a problem that may continue into summer/fall (and we already had some warning messages from the US guy that this might be the case).

And lastly, a lot of people seem to think that Sony makes boatloads of money selling PS3s in Europe, covering for losses for PS3s sold in America. There are two things that are wrong here. Firstly, every world region fights on its own, there is no "let me give you some money because we have enough and you don't", every region is responsible for reporting black numbers. If you report too many red numbers for your region, you are out... Secondly, PS3s in Europe sell for around $480-$550 final price. The final price includes local taxes (8%-28% depending on country) and store margins (18%-25%, depending on order size). if you remove these percentages, Sony roughly gets $300 per console everywhere in Europe just as in the States.



50k for Red Steel 2.
Ubisoft already released a damage control statement

A Ubisoft spokesperson confirmed the sales figures but correctly pointed out that they are based on only a partial month's performance, as Red Steel 2 was released on March 23, less than half a month before NPD's March reporting period ended on April 3. "Considering that the NPD sales only accounted for 12 days on the store shelves and that NPD doesn't include all retailers we are looking forward to a complete month of sales data to see where we stand."



Currently playing on PS3: God of War III

Currently playing on Xbox360: Final Fantasy XIII

Currently playing on NDS: Chrono Trigger

Kotaku link for dolemit3's post is here.



Hyruken said:
psrock said:
Hyruken said:
Ok then time for the nasty stuff

VGC NPD Difference
Wii - 641k 557k 84k Overtracked (15% over)
360 - 462k 338k 124k Overtracked (36% over)
Ps3 - 438k 313k 125k Overtracked (39% over)
Ds - 627k 700k 73k Undertracked (10% under)
Psp - 158k 119k 39k Overtracked (32% over)
Ps2 - 82k 118k 36k Undertracked (30% under)

Once again Ps3 is the highest overtracked product by 39%.

It would appear NPD believe 360 is selling average of 84k a week and PS3 78k a week.
Vgc has them at 115k a week for 360 and 109k for PS3.

Which means both 360 and PS3 are not selling anywhere near the high numbers currently VGC has them acording to NPD. I find that most interesting as we are lead to believe on here the demand is high, especially for the PS3.

Accusing VGchartz is one thing, being wrong is even worst.

You are using NA numbers vs US numbers my friend. But, keep going....


Okay so let me get this straight. Your accusing me of being wrong when i used Sources numbers from the op?! How does that make me wrong?

As pointed out to you in this thread by at least three different people those are the correct numbers.

So maybe you should think a bit before you go for the "let's slag someone off" button. Because right now you look a bit like one of those net people who flame people for being wrong when they themselves are wrong, and we love those people right?

Dude...US doesn't mean the whole America...get it now?NPD=US numbers   VGChartz=American numbers

BIG difference...



drkohler said:
thelifatree said:
Arius Dion said:
thelifatree said:
Arius Dion said:
I still don't get the whole PS3 shortages thing. It ain't like the system is doing Wii like numbers. Wth is up with th

 

So, basically Sony is creating the shortage by purposefully limiting supply in order to save themselves money?

They are not creating the shortage purposefully more of they made a  mistake. My guess is Sony estimated the demand for PS3, so the manufacturing processes were created for their estimation. Because if they manufacture too many it's inefficent in labor, etc. But the demand was more than they thought it was. So they are kind of in a screwed position.

But, what I'm saying is just theory from my classes in college and boredom to analyze. It could be, the Sony CEO was taking a crap, and decided "hey! lets make a shortage!" :P

And I don't want to sound like I know everything, but I could be wrong. That's just what I got out of it.

No you are right, that is in a nutshell how mass manufacturing works. Forget all the silly conspiracy stories that are put forth here. The truth is very simple and applies to any product that is mass manufactured. Taking the PS3 as an example of such a mass product:

(Possibly long) before every new fiscal year, all Sony regions have to anticipate the demand for every quarter of that fiscal year. The total demand is then cross checked by Sony HQ and that amount of units goes into the order/production chain (which starts long before the first PS3 is manufactured). In the following quarters of the fiscal year, every region gets its shipment according to the quantiies anticipated. There is no "let's make more/less PS3 because in Buttfuck/Arizona we sell like crazy/not at all). Now we have seen that the global financial crises did not deter enough Americans from buying, and more units were being sold than anticipated. Bad luck for America, they got what they ordered and there is no chance in hell more units suddenly turn up, because every region gets exactly what they ordered. Since all the other regions seem to sell roughly what they anticipated, noone is going to give up some of their stock in favour of Sony America (apart from the fact that *minimum-loss-of-money" rerouting stock would be a logical nightmare).

On another note, you might ask: "Why don't they just manufacture more units if the demand is so high?" Neither Nintendo (who sell its gadget at quite some profit) nor Sony (who might lose a few $ on the PS3) do it. Of course Sony could manufacture more PS3s. Hoever, these units would be manufactured outside the normal mass manufacturing chain rules (which I am not going to lecture about). I'd estimate such "Panic manufactured PS3s" would cost somewhere between $400 and $500 - obviously neither Sony (nor Nintendo) is going that lossy road.

The question is now: Did Sony (America) anticipate enough demand for the fiscal year that just started? The fact that you see no shortages now says nothing, because you see the first batch of the new units that were ordered for the first quarter. When shelves start to appear empty again in 1-2 months, then Sony (America) has a problem - a problem that may continue into summer/fall (and we already had some warning messages from the US guy that this might be the case).

And lastly, a lot of people seem to think that Sony makes boatloads of money selling PS3s in Europe, covering for losses for PS3s sold in America. There are two things that are wrong here. Firstly, every world region fights on its own, there is no "let me give you some money because we have enough and you don't", every region is responsible for reporting black numbers. If you report too many red numbers for your region, you are out... Secondly, PS3s in Europe sell for around $480-$550 final price. The final price includes local taxes (8%-28% depending on country) and store margins (18%-25%, depending on order size). if you remove these percentages, Sony roughly gets $300 per console everywhere in Europe just as in the States.

So you are saying practically 26% - 53% money is lost by Sony. :O so MS having i think XBOX around 129 Pounds.. so its only 60 Pound at the day end.. :O.. Europeans r quite tight on 

Anyway if i remember correctly the store margin for PS3 in US on $300 is around $8 - 12.. Yup, around 3 - 4%.. 

(i will look for the source)

kindly give me your source also.. One is definitely wayyy off. :S

OK here is a link i found for japanese retailer.. which are getting $7.40 (Yen 700) for each PS3 sold..

http://www.destructoid.com/one-japanese-retailer-claims-7-profit-on-ps3-slim-145641.phtml