that doesn't make much sense since anyone can obviously tell "not all games are made equal" I think nintendo was talking about their average cost and what it takes "THEM" to turn a profit and Reggie said it as if he assumed 3rd parties were putting as much money into their games as they do "witch they definitely usually do not" like for example 1person made the video game called "super meat boy" and his boss didn't pay him a million to publish it either and its a wiiware game so their is no shipment or retailer in the middle so I'm sure this game would turn a profit alot easier then redsteel2 witch probably had ALOT more people involved in creating the game and theirs a retailer in the middle making probably 5% off selling but anybody with any common sense has to realise that this is simply not true.............