Well see, now it makes a lot more sense knowing how much advertisement revenue he produces.  I only read the post, so if that was after the jump, then I had no idea.  The pieces of the puzzle fit now, whereas before, I was at a loss for how a hurdler would be insured for so much money.  Seems more than reasonable considering how much his public figure value is worth.

Well I can understand ... some scientist actually make brain-insurance for there familis sake , if some handicap occures :?

Well then, sounds like some sort of fad invented by insurance companies to make loads of money for no reason.

i wonder if Marios little stumps are insured for M+S olympics

Liu Xiang is right.

Serious make a advert with him WITH NIKE SHOES and a lot of people will buy Nike shoes instead of addidas so yes his legs are worth a lot.

He dedicate all his life into running and if one day something happens to his legs what will he do? What will happen to him? That's why the insurence... He did a right thing, before he loses all.

13.3 million is nothing, David Beckham insured his legs for 70 million and Michael Flatley, a step dancer, for $40 million, a lot of actresses and models also insure their legs for millions.

Not really that big a story IMO. College athletes get insured all the time in case of injury.