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Forums - Sales - Can exclusivity help a game's sales?

Imo it doesn't affect it much, maybe the FW but LTD sales are practically the same in the long run, timed exclusive are what's not worth it imo, as instead of waiting to port and porting straight away you could have gotten exceedingly more sales, unless of course, the platform paid well for the timed exclusivity.. It's a hard call



Disconnect and self destruct, one bullet a time.

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makingmusic476 said:
Squilliam said:

1.  If exclusivity helped sales we would see many more exclusives from 3rd party publishers and developers.

This is logical.

The only general exception is where the console manufacturer backs a game as an exclusive with marketing and promotional support.

This too is logical.

2. As for the Heavenly Sword / Enslaved issue, had Microsoft published it instead of Sony the game would have probably eventually made it to the PS3 and even had it not they would have been able to build upon the first game by releasing Heavenly Sword 2. It was Sony's control over that I.P. which we will likely never see again which screwed Ninja Theory.

1.  I agree with this point in a way.  Surely, if every game was exclusive, then exclusivity would no longer make them standout compared to other games, and thus they wouldn't potentially gain anything from such status.

And leading into your next point, the fact that there are so few exclusives today is what leads to console manufacturers generally supporting what few exclusives there are.  Making your game exclusive in this climate is different than making your game exclusive to the PlayStation 2 in 2001.

2. Ninja Theory expressely mentioned that they made no money on Heavenly Sword, which is why they moved towards multiplatform development.  They could've continued working with Sony, and likely would've had another million seller on their hands had they made a sequel (one that didn't cost tens of milions to create like the first, given it wouldn't have have gone through two consoles and multiple publishers suring its long development cycle, and one that would've used their own, pre-existing engine instead of licensing UE3.0), but they didn't.

I wouldn't say Sony's ownership of Heavenly Sword screwed Ninja Theory.  They simply made a bad decision, pursuing multiplatform development under the assumption that it would lead to greater sales and profitability.

And I don't believe a Heavenly Sword published by Microsoft would've eventually gone multiplatform.  Microsoft often bargains for IP ownership when it works with smaller studios, Project Gothem Racing and Crackdown being notable  examples.  Only the larger studios manage to keep their IPs, like Biwoare and Mass Effect or Epic and Gears of War.

1. For most games it is counter productive, and the biggest games of all show this to be true. Consider Red Dead Redemption, GTA, Call of Duty, Assassins Creed, NFL, Fifa etc, all multiplatform and considerably bigger overall than comparable exclusives which appear on the same platforms. If even launching as an exclusive was assured to have helped we would have seen many more new I.P. or I.P revivals go exclusive. Overall the larger revenue from going multiplatform means that they can be advertised more prolifically. Remember all the complaints about Sony games not being advertised enough in comparison?

2. For Ninja Theory they had about 3 options.

1. Let Sony fund the next game, you're assuming that Sony even tabled this option.

2. Get bought out, given Sony controls their most valuable I.P. it means that either Sony wants them or noone would be willing to pay what they are worth.

3. Make a multiplatform game.

4. Go out of business (not really an option)

So their original mistake was probably exclusivity. Enslaved is a result of their original mistake and not a result of a mistake after they stopped making Heavenly Sword and considered their next move. Had they been able to get an exclusivity deal which enabled them to control their own I.P. then option 2 and 3 would have had better results.

As for exclusivity deals, a large number of those who went with Microsoft retained their I.P. whereas a small fraction of the ones who went with Sony did so. Exclusivity only really makes sense with Sony if it is your intention that they buy you out. So like always it really does depend and the choices which don't close down the options are typically better than the ones which do with few exceptions.



Tease.

Mod Nation Racers, Alan Wake, and Mass Effect 2.  Three great exclusives that didn't blow the world away with their sales.  I loved Enslaved (I cried into my pillow when I saw its sales) but I don't think being exclusive would've helped it.  There's just too much diversity/competition at this point.  Early on, exclusives can build their audience and build upon that fanbase.  People are starved for good games when a console launches.  Now, no matter which console you own, you're gonna feast on whatever is best and not on what's exclusive.



d21lewis said:

Mod Nation Racers, Alan Wake, and Mass Effect 2.  Three great exclusives that didn't blow the world away with their sales.  I loved Enslaved (I cried into my pillow when I saw its sales) but I don't think being exclusive would've helped it.  There's just too much diversity/competition at this point.  Early on, exclusives can build their audience and build upon that fanbase.  People are starved for good games when a console launches.  Now, no matter which console you own, you're gonna feast on whatever is best and not on what's exclusive.


Last time I checked, Mass Effect 2 has over two million in sales. I don't see how that's even comparable to Mod Nation Racers and Alan Wake...



themanwithnoname's law: As an America's sales or NPD thread grows longer, the probabilty of the comment "America = World" [sarcasticly] being made approaches 1.

Oops, double post.



themanwithnoname's law: As an America's sales or NPD thread grows longer, the probabilty of the comment "America = World" [sarcasticly] being made approaches 1.

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themanwithnoname said:
d21lewis said:

Mod Nation Racers, Alan Wake, and Mass Effect 2.  Three great exclusives that didn't blow the world away with their sales.  I loved Enslaved (I cried into my pillow when I saw its sales) but I don't think being exclusive would've helped it.  There's just too much diversity/competition at this point.  Early on, exclusives can build their audience and build upon that fanbase.  People are starved for good games when a console launches.  Now, no matter which console you own, you're gonna feast on whatever is best and not on what's exclusive.


Last time I checked, Mass Effect 2 has over two million in sales. I don't see how that's even comparable to Mod Nation Racers and Alan Wake...


I don't see how it's comparable to games like Assassins Creed, either.  We have a game that many consider game of the year and was exclusive and hyped AND marketed and it sold a respectable two million.  It'll sell a few more copies on the PS3 because the audience is hyped for it, too.  They don't care if it's exclusive or not.  They only care if it's good.  

The point I was going for is that being multi-plat would only help a good game.  As much as I loved Enslaved, it didn't sell well because there were other games that I must admit were simply better.



I still stand by my statement that going multiplatform doesn't "expand" the userbase or "allows more people to play the game". It merely splits the fanbase. Look at the sales of every franchise that was exclusive to the PS2, then went multiplatform this generation.....comparable sales right? Now compare every exclusive franchise that stayed exclusive this gen....again, comparable sales!

I'll even extrapolate this to something else: Prototype vs. inFamous. Very similar games, but one was mutliplatform, the other exclusive. Look at the total sales. Prototype - 2.2M across two platforms inFamous - 1.8M on one platform. Very close in terms of sales.

Hell there was even a thread about Ultimate Ninja Storm 2 selling 1M between the 360 and PS3. UNS1? 0.87M. Pretty damned close to a million, right?

A game is gonna sell what it's gonna sell. If it's exclusive to one console, it'll sell X amount. If it's on two console, it'll still sell X amount. It's been proven. People are going to buy the games that they want to play. Which is why I find it so ignorant and stupid when people "well multiplatform means more sales and more profit and more people play the game". No, multiplat = same sales and higher cost since you're devving for two platforms.

Unless someone can prove to me the going multiplatform has significantly improved the sales of a franchise, "going multiplat is the smart thing to do" really isn't as smart as everyone seems to think it is



BMaker11 said:

I still stand by my statement that going multiplatform doesn't "expand" the userbase or "allows more people to play the game". It merely splits the fanbase. Look at the sales of every franchise that was exclusive to the PS2, then went multiplatform this generation.....comparable sales right? Now compare every exclusive franchise that stayed exclusive this gen....again, comparable sales!

I'll even extrapolate this to something else: Prototype vs. inFamous. Very similar games, but one was mutliplatform, the other exclusive. Look at the total sales. Prototype - 2.2M across two platforms inFamous - 1.8M on one platform. Very close in terms of sales.

Hell there was even a thread about Ultimate Ninja Storm 2 selling 1M between the 360 and PS3. UNS1? 0.87M. Pretty damned close to a million, right?

A game is gonna sell what it's gonna sell. If it's exclusive to one console, it'll sell X amount. If it's on two console, it'll still sell X amount. It's been proven. People are going to buy the games that they want to play. Which is why I find it so ignorant and stupid when people "well multiplatform means more sales and more profit and more people play the game". No, multiplat = same sales and higher cost since you're devving for two platforms.

Unless someone can prove to me the going multiplatform has significantly improved the sales of a franchise, "going multiplat is the smart thing to do" really isn't as smart as everyone seems to think it is


GET HIM, BOYS!



Yes, and no. Most of the arguments have already been said. Exclusive = more budget and more hype = more sales, but established franchises going multi-plat = more sales (COD, Devil may cry, Mass effect shortly)



PSN: Saugeen-Uwo     Feel free to add me (put Vg Chartz as MSG)!

Nintendo Network ID: Saugeen-Uwo

Yes, and no. Most of the arguments have already been said. Exclusive = more budget and more hype = more sales, but established franchises going multi-plat = more sales (COD, Devil may cry, Mass effect shortly)



PSN: Saugeen-Uwo     Feel free to add me (put Vg Chartz as MSG)!

Nintendo Network ID: Saugeen-Uwo