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Mod Nation Racers, Alan Wake, and Mass Effect 2.  Three great exclusives that didn't blow the world away with their sales.  I loved Enslaved (I cried into my pillow when I saw its sales) but I don't think being exclusive would've helped it.  There's just too much diversity/competition at this point.  Early on, exclusives can build their audience and build upon that fanbase.  People are starved for good games when a console launches.  Now, no matter which console you own, you're gonna feast on whatever is best and not on what's exclusive.