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Forums - Website Topics - Why Ad Blocking is devastating to the sites you love

ioi said:
papflesje said:
Uhm, my boss told me that adblocking isn't that harmful as the ad is still loaded, just not shown. It loads and it adds to the "views" = good for the site and the advertizer. It doesn't show to some people who bothered to use adblock = good for those users.

Incorrect. Ad blockers prevent ads from being loaded, therefore reducing ad views and reducing revenue chargeable to advertisers.

Ah, weird. Guess I'll need to inform him. Wonder how he missed that, since he pretty much grew up in that scene >_<



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Gnizmo said:
Mr Puggsly said:
People might be blocking the ads because at one time they were out of control. I rarely notice them now other than the annoying back drops I accidently click. Who actually buys gaming shirts? Its like vagina repellent.

I have gotten action because of a geeky shirt. Pigeon-holing all women into a given stereotype is a deadly mistake. Hot gaming girls are not nearly as rare as many want you to think.


Depends on age and how the person wearing the shirt looks. I'm sure there are broads out there who get moist for gaming shirts.



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Oh great, another used games debate.



Its all because of the 'nature' of the web. Its completely open - at the moment, people can basically do whatever they want on it (how long it stays like this... who knows).

Generally, people do *not* like ads. Its a fact. So if there are 2 sites that provide the same service - one with ads, and one without - people will end up flocking to the one without.

This isn't really about advertising - its about money/revenue. If people paid VG each time they visited, ads wouldn't exist (and wouldn't be an issue). But because this infrastructure doesn't exist (or isn't used) - companies like Google can close the loop by effectively implementing the same thing - but funded by 'retailers' rather than consumers.

...

1/ I wouldn't worry too much about AdBlockers. For now, all the 'closed' web viewing platforms (i.e. iPhone/Android devices) will never have ad blockers allowed. Focus more on getting a website working with these mobile devices, they will end up taking over.

2/ There are lots of ways around AdBlockers - better integrating content with ads. Once you get to video level content (ads within video streams), its basically impossible to get rid of them.

3/ Paid content is going to become the norm. As more big companies move to doing business primarily on the web, content that was free - will slowly become locked off. Eventually, there will be a general 'web subscription' service that people will pay for (i.e. $10/month or something), and will cover lots of sites.

The biggest issue I have with advertising online, is that its very easily abused. I won't use Google AdWords anymore - I'm sure that 99% of my traffic from them are "bot" triggered - not real users. Anything pay-per-click just doesn't work for me.

Personally, I'll be happy to pay a premium/subscription to VG to eliminate my ads completely. It saves me time, saves me bandwidth - and enhances my viewing pleasure.

Anyway, my 5c.



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ioi said:
rendo said:
I understand the analogy just fine. There are subscription sites, and free sites. It's free to users, not those who run it. Which is why the restaurant analogy doesn't work. Both site types have overhead costs, but one charges for its content. We're not being charged to view a free site, we're charged to view a subscription based site. It's expecting people using the free service to pay for it when they aren't forced to.

You're being charged, just not in dollars. Think of ad views as the currency instead then you can see how the analogy works.

There's no expectation to pay or provide currency though... Free site.... I think we're having a communication break down.  I say potato, you say view ads. :P



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LOL I can see where people come form.

there are at times annoying ads, but as equally annoying are some peoples signatures.

so it sort of balances out.



 

 

Don't have an ad blocker installed for that very reason.

I very rarely click on ads but every so often I do. Yes ads can be annoying but sites cost money to host, develop and run.

I definetely think VGchartz should have a subscription service for those that are willing to pay for no ads and maybe some special reports or something. It works on other sites and it would work here.



I don't block them... but I hate that shirt ad on the sides of the site.
Thats where I click to scroll the page down.

Thank god now they don't occupy (sp?) all the sidespace like before.
If that was a change, it was for the best



ProdigyBam said:
Im sorry but that seems somewhat.... desperate?

so is trying to earn a living desperate now? nice to know. Hopefully you decide to live the life of a bum so you too aren't desperate.

anyways, cool little experiment that they did. I'm surprised more websites don't disable content for people with ad-blockers. I have VGChartz whitelisted myself, but then again it is the only website I consistently visit other than e-bay, amazon and gmail .




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I don't block ads anymore but I used to when the ads were several minute long movies (limited bandwidth here) and some gave occasional viruses

I agree that users pay their way by viewing ads, the site managers need to make sure that the ads are bearable enough that blocking isn't needed.