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Forums - Sales - D&D Online revenues up 500% after going free-to-play

http://www.eurogamer.net/articles/dungeons-and-dragons-online-revenues-up-500-percent_8

Turbine's free-to-play relaunch of Dungeons & Dragons Online - Eberron Unlimited - has attracted one million players and boosted revenues by a whopping 500 per cent.

Traditional subscriber numbers have also doubled since the September 2009 launch,GamesIndustry.biz reports.

"The response from players to DDO Unlimited has been nothing short of phenomenal," said Turbine president Jim Crowley.

"We've known all along how great this game is and by implementing an innovative new model that put the players in charge of how they pay and play DDO Unlimited, we've successfully expanded our reach and injected new energy into the game."

The sale of content through microtransactions in Turbine's digital store are three times the industry average, according to Turbine.

"The launch of DDO Unlimited has been a huge success and has really taken the game to a new level," added Fernando Paiz, executive producer.

"As we celebrate our fourth birthday, the game has never been better and we're just getting started with more adventure packs, more store items, and other innovative features coming in the major updates we have planned throughout 2010."

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Awesome, I hope this means handsome profits for Turbine.



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I've been in the mood for a big waste of time. I might try this game out.



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Maybe this'll lead to a free to play Lord of the Rings Online. I loved the beta for that game, but could never justify the monthly fee.



500% of WHAT?!?!? I'll wait to see there 10-Q, before much can be determined.  Anyway, when I last tried this game, it was heavily isntanced, to the point of crapfest, imho.



"...You can't kill ideas with a sword, and you can't sink belief structures with a broadside. You defeat them by making them change..."

- From By Schism Rent Asunder

Not surprising. Free can be a very powerful tool.



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Grats to Turbine. They made my first online game Asherons Call. I wanted to play DnD online but could not talk any of my friends to join me, so choose not to.