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Forums - Gaming Discussion - Why third-parties doesn't do ads for their Wii exclusive titles?

vaio on 25 February 2010
amp316 said:
Mr Puggsly said:
Rhonin the wizard said:
Mr Puggsly said:
amp316 said:
Mr Puggsly said:
amp316 said:

It's because developers see the woeful sales of highly advertised games like Just Dance.

Just Dance being a hit has no reflection on how other games could do with advertising. It just shows there is a demand for games like that on the Wii.

There are several other dance games on the Wii and this one has sold by far the best.

Why?  Great advertising.

There are plenty of Wii games that receive more advertising and don't sell as well.

Why? Because they aren't dance games.

For example?

Uhhh... TvC, Punch Out, Conduit, Overkill, Final Fantasy, Madworld, Need For Speed Nitro, RE:DC are a few that come to mind.

You'll probably argue the advertising campaigns they receieved. But the point is big advertising doesn't always equate to Just Dance sales.

Punch Out, the Conduit, and Overkill are the only of these three that I remember having decent advertising.  Punch Out has sold over a million copies, The Conduit was a completley unknown property, and Overkill hasn't done that badly considering that It was one of the most illegaly played games of last year.

The others had little to no advertisements.  For example, I didn't even know that Need For Speed: Nitro was even out.  :p 

you were better off not knowing, i can assure you of that.



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Metallicube on 25 February 2010

I'm really curious to see how Monster Hunter 3 does in the West, as well as Rel Steel 2. Those are both games that should theoretically do well, as they both seem to have a relatively wide appeal and should both get decent advertising. If both of these games flop in sales, I can't see very many 3rd party Wii games doing well in the future. However, I don't think this will be the case.



WilliamWatts on 25 February 2010

Maybe they just don't wanna risk more on the advertising budget than the game itself? A decent campaign is probably $20-25M and for a DX9 console game spending that much is pretty common but the games also cost that much to make, however if the game costs $10M you're increasing your exposure by about 200% if you include packaging and distribution.

The biggest problem for the Wii and the biggest advantage for the Xbox 360 especially out of the DX9 systems is that advertising on Live is cheap and effective. It can be targetted to the audience and im sure they have all kinds of data on your favourite games/types of games you play so they can say target someone who has played say Oblivion but not Fallout 3 with an advertisement. This is the biggest flaw with the online service on the Wii. They simply don't have the connected numbers.



Torillian on 25 February 2010
amp316 said:
Rhonin the wizard said:
Mr Puggsly said:
Rhonin the wizard said:
Mr Puggsly said:
amp316 said:
Mr Puggsly said:
amp316 said:

It's because developers see the woeful sales of highly advertised games like Just Dance.

Just Dance being a hit has no reflection on how other games could do with advertising. It just shows there is a demand for games like that on the Wii.

There are several other dance games on the Wii and this one has sold by far the best.

Why?  Great advertising.

There are plenty of Wii games that receive more advertising and don't sell as well.

Why? Because they aren't dance games.

For example?

Uhhh... TvC, Punch Out, Conduit, Overkill, Final Fantasy, Madworld, Need For Speed Nitro, RE:DC are a few that come to mind.

You'll probably argue the advertising campaigns they receieved. But the point is big advertising doesn't always equate to Just Dance sales.

I can argue that none of them had a bigger advertising campaign than Just Dance. And out of the ones you listed how many received TV ads?

The three I singled out.  LOL

I have seen TV ads for Madworld as well as TvC so that's not exactly right.



...

DrYon on 25 February 2010
Torillian said:
amp316 said:
Rhonin the wizard said:
Mr Puggsly said:
Rhonin the wizard said:
Mr Puggsly said:
amp316 said:
Mr Puggsly said:
amp316 said:

It's because developers see the woeful sales of highly advertised games like Just Dance.

Just Dance being a hit has no reflection on how other games could do with advertising. It just shows there is a demand for games like that on the Wii.

There are several other dance games on the Wii and this one has sold by far the best.

Why?  Great advertising.

There are plenty of Wii games that receive more advertising and don't sell as well.

Why? Because they aren't dance games.

For example?

Uhhh... TvC, Punch Out, Conduit, Overkill, Final Fantasy, Madworld, Need For Speed Nitro, RE:DC are a few that come to mind.

You'll probably argue the advertising campaigns they receieved. But the point is big advertising doesn't always equate to Just Dance sales.

I can argue that none of them had a bigger advertising campaign than Just Dance. And out of the ones you listed how many received TV ads?

The three I singled out.  LOL

I have seen TV ads for Madworld as well as TvC so that's not exactly right.

Uh... where?



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Torillian on 25 February 2010
DrYon said:
Torillian said:

I have seen TV ads for Madworld as well as TvC so that's not exactly right.

Uh... where?

I believe TvC ads were on Cartoon Network and Madworld was the same.



...

DrYon on 25 February 2010
Torillian said:
DrYon said:
Torillian said:
 

I have seen TV ads for Madworld as well as TvC so that's not exactly right.

Uh... where?

I believe TvC ads were on Cartoon Network and Madworld was the same.

Okay.

My point with this thread is about third-parties who doesn't spend a cent with ads for Wii exclusiviness and later complain about bad sales like EA did. Dead Space Extraction had terrible advertising and bombed, later EA complained saying Wii games doesn't sell. They can't complain about it since they didn't put any effort for Dead Space Extraction's advertising, not only for it but other games like Need for Speed Nitro.



jarrod on 25 February 2010

With Dead Space Extraction, I think EA didn't advertise because they figured the game was going to bomb anyway. They had to know that after the hugely negative community blowback when it being a rail gunner was revealed. Hardcore gamers basically willed DSE to fail, and EA seemed happy enough to oblige.

Honestly, they had some nice tech with it, they should've reworked the game into a fully fledged 3rd person shooter and launched alongside DS2 fall 2010. Would've made a nice complimentary release, could've shared/piggybacked promotion, and would've been seen as "worthwhile" by the Wii base.



Dampfi on 25 February 2010
DrYon said:

I can't understand it. They later complain about bad sales but they doesn't put much effort to boost the sales of their Wii exclusive games. Dead Space Extraction is a major example of a bad advertised game, no ads nowhere. Someone know the reason for this?

Pacience, young Skywalker, after DQ9 and MH3 they will all learn



DrYon on 25 February 2010
jarrod said:
With Dead Space Extraction, I think EA didn't advertise because they figured the game was going to bomb anyway. They had to know that after the hugely negative community blowback when it being a rail gunner was revealed. Hardcore gamers basically willed DSE to fail, and EA seemed happy enough to oblige.

Honestly, they had some nice tech with it, they should've reworked the game into a fully fledged 3rd person shooter and launched alongside DS2 fall 2010. Would've made a nice complimentary release, could've shared/piggybacked promotion, and would've been seen as "worthwhile" by the Wii base.

Make sense!