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With Dead Space Extraction, I think EA didn't advertise because they figured the game was going to bomb anyway. They had to know that after the hugely negative community blowback when it being a rail gunner was revealed. Hardcore gamers basically willed DSE to fail, and EA seemed happy enough to oblige.

Honestly, they had some nice tech with it, they should've reworked the game into a fully fledged 3rd person shooter and launched alongside DS2 fall 2010. Would've made a nice complimentary release, could've shared/piggybacked promotion, and would've been seen as "worthwhile" by the Wii base.