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Forums - Sales Discussion - Borderlands sells 3 million

Good stuff.

 

Gearbox head Randy Pitchford delivered some claptrap at DICE today, saying that Borderlands has sold 3 million units globally. A good sign for 2009's fastest-selling original IP, which may not have generated the most revenue, but it's apparently starting off 2010 with good momentum. And with a third DLC pack on the way, The Secret Armory of General Knoxx, it appears Borderlands may welcome even more travelers.

As DICE is a business conference, Pitchford was also quite open about what's important to Gearbox as a studio -- he also shared his Gamertag ("DuvalMagic"). He shared components of what he thinks are important to the company's employees, like aggressive profit sharing, milestone bonuses and discretionary merit based rewards. He also mentioned a crass, but wise, tenet of the studio's hiring process: "No drama, no dicks, no douchebags."

 

Using the figures off here it breaks down as-

 

360- 1.48 million

PS3- 0.54 million

PC- ~1 million



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Pretty good sales. I heard that they had patented Borderworlds... a sequel certainly isn't out of the question, but its lack of single player focus does not appeal to me



Foamer said:

Using the figures off here it breaks down as-

 

360- 1.48 million

PS3- 0.54 million

PC- ~1 million

more like:

 

360 - 1.48m

PS3 - 0.54m

PC   ~ 0.6m

 

EDIT:

Just saw this news and our numbers back then were around:

360 - 1.1m

PS3 - 0.4m

 

so my estimated PC sales are pretty much in line with the real sales.



Barozi said:
Foamer said:

Using the figures off here it breaks down as-

 

360- 1.48 million

PS3- 0.54 million

PC- ~1 million

more like:

 

360 - 1.48m

PS3 - 0.54m

PC   ~ 0.6m

Why? That's a lot less than 3 million.



Foamer said:
Barozi said:
Foamer said:

Using the figures off here it breaks down as-

 

360- 1.48 million

PS3- 0.54 million

PC- ~1 million

more like:

 

360 - 1.48m

PS3 - 0.54m

PC   ~ 0.6m

Why? That's a lot less than 3 million.

Because they shipped 3 million copies to the stores.

We count sales to customer, so you have to remember that retailers still have a lot of 360 and PS3 copies on their shelves.



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400,000 on shelves though? Seems a bit excessive.



Foamer said:
400,000 on shelves though? Seems a bit excessive.

for 3 versions ?

that's about 130k each. I don't think that is excessive.



Do the PC sales include downloads?



Barozi said:
Foamer said:
400,000 on shelves though? Seems a bit excessive.

for 3 versions ?

that's about 130k each. I don't think that is excessive.

Well, Uncharted 2 has at least 350k, so 180k for each version doesn't seem that much (there will barely be any PC copies)



dobby985 said:
Do the PC sales include downloads?

If the figures are just 'shipped to stores', then presumably not.