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Forums - Nintendo Discussion - Headstrong talks about HOTD Overkill: It's a sucess and actually censored

shadowD on 16 February 2010

i would want overkill 2



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J.U.N.O on 16 February 2010

I'd also liked an improved sequel.



Malachi on 16 February 2010
Cheebee said:
Malachi said:
Cheebee said:
Demotruk said:
Cheebee said:
alfredofroylan said:

Well Headstrong talked quite positive about HOTD Overkill sales, but more surpising it's the fact that a lot of things couldn't make it in the final version because they're "Too strong"

We pushed the envelope pretty far with Overkill but always tried to keep it firmly tongue-in-cheek which, I think, worked ultimately. There were some things though where we said "No, that really is going too far - we can't do that!". Perhaps we should do an outtakes reel...
What was the key to making an adult Wii game like Overkill a success? What do you think separated it in the eyes of consumers from less successful adult Wii titles?

We worked very hard to create a strong identity for Overkill. The characters, the story, the grindhouse style. It allowed us to own a unique position in the marketplace. Sega marketing were excellent.

I can genuinely say its one of the best campaigns I've seen and I worked in marketing at EA before running Headstrong. They got completely behind it and their enthusiasm showed in everything they did.
Headstrong also denied another HOTD game, clever because the market is dead for those games right now.

Lol what?

But good to know they're happy with its sales!

The internet marketing, the grindhouse trailers etc. were all very good. The game also got plenty of TV spots. It was one of Sega's bigger marketting campaigns (though it pales in comparison to the marketing of Mario and Sonic @tOG)

I've seen a bit of advertising online, yeah, and that was pretty good, but I've never ever seen a single tv commercial or anything in printed media. And I do watch a lot of tv and read a lot. I dunno, but to call it one of the best campaigns he's seen is either a joke, or the guy hasn't seen serious marketing in his life.

Good marketing doesn't mean big marketing, it mean you get good return for the money invested in it. The marketing wasn't big but it was effective, well targeted and niche. Any idiot can dump 3 millions buck on an Superbowl ad.

That's all very nice, but effective and well-targeted marketing does not make it one of the best campaigns ever (unless he really hasn't seen any ). He could've said it was an effective, well thought-out, or profitable marketing campaign. He could've said it was a very good or even a great campaign. But instead, he went out of his way and literally called it 'genuinely one of the best campaigns' he's seen. Everyone can see it's clearly not. I'm not saying the campaign wasn't good or effective, obviously it was, it's just not what he said it was (again, unless he's never seen any really good campaings).

Well I suppose it depend on what you consider "best" but you are probably right. Then again the guy worked for the marketing departement at EA so maybe your are on to something about the "never see a good one before" too.



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Siko1989 on 16 February 2010

Australian parents already slammed this game last year, because of its sexually aggressive violence and aggressively violent language.

who cares what these people say, the wii has a game that has the most swearing in a video game lol




fluffy on 16 February 2010

Loved the game, co-op is ton-o-fun. Only drawback is the brevity.



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Smeags on 17 February 2010

I'm actually looking forward to their upcoming game: The Lord of the Rings: Aragorn's Quest. I myself loved the movie based LotR games last generation, and with Headstrong taking the reigns on a LotR game... I'm definitely keeping my eye on that one (two player co-op as well, which is pretty darn awesome).

Good to see Overkill do well, it was a fantastic light gun game. That last scene... whew.



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averyblund on 17 February 2010
Malachi said:
Cheebee said:
Demotruk said:
Cheebee said:
alfredofroylan said:

Well Headstrong talked quite positive about HOTD Overkill sales, but more surpising it's the fact that a lot of things couldn't make it in the final version because they're "Too strong"

We pushed the envelope pretty far with Overkill but always tried to keep it firmly tongue-in-cheek which, I think, worked ultimately. There were some things though where we said "No, that really is going too far - we can't do that!". Perhaps we should do an outtakes reel...
What was the key to making an adult Wii game like Overkill a success? What do you think separated it in the eyes of consumers from less successful adult Wii titles?

We worked very hard to create a strong identity for Overkill. The characters, the story, the grindhouse style. It allowed us to own a unique position in the marketplace. Sega marketing were excellent.

I can genuinely say its one of the best campaigns I've seen and I worked in marketing at EA before running Headstrong. They got completely behind it and their enthusiasm showed in everything they did.
Headstrong also denied another HOTD game, clever because the market is dead for those games right now.

Lol what?

But good to know they're happy with its sales!

The internet marketing, the grindhouse trailers etc. were all very good. The game also got plenty of TV spots. It was one of Sega's bigger marketting campaigns (though it pales in comparison to the marketing of Mario and Sonic @tOG)

I've seen a bit of advertising online, yeah, and that was pretty good, but I've never ever seen a single tv commercial or anything in printed media. And I do watch a lot of tv and read a lot. I dunno, but to call it one of the best campaigns he's seen is either a joke, or the guy hasn't seen serious marketing in his life.

Good marketing doesn't mean big marketing, it mean you get good return for the money invested in it. The marketing wasn't big but it was effective, well targeted and niche. Any idiot can dump 3 millions buck on an Superbowl ad.

Thats all well and good but after checking your location I think perhaps Sega just didn't invest in the Netherlands on this title. There were assloads of TV ads in the US, US gaming press, and even some Madworld ties in ones if I remember correctly. Not oversaturated, but close. This and Madworld are some of the very third party games that got as much promotion as the average HD title.



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woopah on 17 February 2010

overkill got a gooed marketing push in the UK asnd later had joint adeverts with madworld



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jarrod on 17 February 2010
shadowD said:
i would want overkill 2

I would rather have that JSRWii project that Headstrong originally pitched.  I hope Sega reconsiders.

Headstrong seems to be a pretty smart partner though, I'd like to Sega form a longer term relationship with them like they have Sumo Digital.  I'd almost trust either more with Sega's classic properties than Sega themselves these days...



Voltaire on 17 February 2010

"The market is dead for those games"

Right, because the half a million Resident Evil Chronicles 2 pulled with nothing but a solid, if short lived internet ad campaign is "no market".

Hell, a major tv ad campaign probably isnt necessary, just sell the game at a budget price, and watch those numbers fly.