Cheebee said:
Malachi said:
Cheebee said:
Demotruk said:
Cheebee said:
alfredofroylan said:
Well Headstrong talked quite positive about HOTD Overkill sales, but more surpising it's the fact that a lot of things couldn't make it in the final version because they're "Too strong"
We pushed the envelope pretty far with Overkill but always tried to keep it firmly tongue-in-cheek which, I think, worked ultimately. There were some things though where we said "No, that really is going too far - we can't do that!". Perhaps we should do an outtakes reel...
What was the key to making an adult Wii game like Overkill a success? What do you think separated it in the eyes of consumers from less successful adult Wii titles?
We worked very hard to create a strong identity for Overkill. The characters, the story, the grindhouse style. It allowed us to own a unique position in the marketplace. Sega marketing were excellent.
I can genuinely say its one of the best campaigns I've seen and I worked in marketing at EA before running Headstrong. They got completely behind it and their enthusiasm showed in everything they did.
Headstrong also denied another HOTD game, clever because the market is dead for those games right now.
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Lol what? 
But good to know they're happy with its sales!
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The internet marketing, the grindhouse trailers etc. were all very good. The game also got plenty of TV spots. It was one of Sega's bigger marketting campaigns (though it pales in comparison to the marketing of Mario and Sonic @tOG)
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I've seen a bit of advertising online, yeah, and that was pretty good, but I've never ever seen a single tv commercial or anything in printed media. And I do watch a lot of tv and read a lot. I dunno, but to call it one of the best campaigns he's seen is either a joke, or the guy hasn't seen serious marketing in his life.
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Good marketing doesn't mean big marketing, it mean you get good return for the money invested in it. The marketing wasn't big but it was effective, well targeted and niche. Any idiot can dump 3 millions buck on an Superbowl ad.
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That's all very nice, but effective and well-targeted marketing does not make it one of the best campaigns ever (unless he really hasn't seen any ). He could've said it was an effective, well thought-out, or profitable marketing campaign. He could've said it was a very good or even a great campaign. But instead, he went out of his way and literally called it 'genuinely one of the best campaigns' he's seen. Everyone can see it's clearly not. I'm not saying the campaign wasn't good or effective, obviously it was, it's just not what he said it was (again, unless he's never seen any really good campaings).
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Well I suppose it depend on what you consider "best" but you are probably right. Then again the guy worked for the marketing departement at EA so maybe your are on to something about the "never see a good one before" too.
Essay Pro
