Headstrong talks about HOTD Overkill: It's a sucess and actually censored

[averyblund]

Malachi said:

Cheebee said:

Demotruk said:

Cheebee said:

alfredofroylan said:

Well Headstrong talked quite positive about HOTD Overkill sales, but more surpising it's the fact that a lot of things couldn't make it in the final version because they're "Too strong"

We pushed the envelope pretty far with Overkill but always tried to keep it firmly tongue-in-cheek which, I think, worked ultimately. There were some things though where we said "No, that really is going too far - we can't do that!". Perhaps we should do an outtakes reel...

What was the key to making an adult Wii game like Overkill a success? What do you think separated it in the eyes of consumers from less successful adult Wii titles?

We worked very hard to create a strong identity for Overkill. The characters, the story, the grindhouse style. It allowed us to own a unique position in the marketplace. Sega marketing were excellent.

I can genuinely say its one of the best campaigns I've seen and I worked in marketing at EA before running Headstrong. They got completely behind it and their enthusiasm showed in everything they did.

http://computerandvideogames.com/article.php?id=235120

Headstrong also denied another HOTD game, clever because the market is dead for those games right now.

Lol what?

But good to know they're happy with its sales!

The internet marketing, the grindhouse trailers etc. were all very good. The game also got plenty of TV spots. It was one of Sega's bigger marketting campaigns (though it pales in comparison to the marketing of Mario and Sonic @tOG)

I've seen a bit of advertising online, yeah, and that was pretty good, but I've never ever seen a single tv commercial or anything in printed media. And I do watch a lot of tv and read a lot. I dunno, but to call it one of the best campaigns he's seen is either a joke, or the guy hasn't seen serious marketing in his life.

Good marketing doesn't mean big marketing, it mean you get good return for the money invested in it. The marketing wasn't big but it was effective, well targeted and niche. Any idiot can dump 3 millions buck on an Superbowl ad.

Thats all well and good but after checking your location I think perhaps Sega just didn't invest in the Netherlands on this title. There were assloads of TV ads in the US, US gaming press, and even some Madworld ties in ones if I remember correctly. Not oversaturated, but close. This and Madworld are some of the very third party games that got as much promotion as the average HD title.