How about they fucking advertise it on normal TV and maybe have a couple posters hanging around downtown.
God such dumb companies.
By life end:
- Wii- 100 million+
- Xbox360- 35~40 million
- PS3- 30 million
- PSP- 30~32 million ------------- FAILURE
- NDS- 85~90 million (Skeptical) - FAILURE
- NDS- 100 million+ (Optimistic) -- Success!