They do try.
That's easy to say, but how?
We've all seen Halo before. But what is Xbox doing NOW? They keep buying out timed exclusivity and investing in controllers. But where are the games?
Honestly, I think they should stick with PC. Why bother trying to corner PC AND the console market? It's clearly not working.
Phill went over to Japan a few weeks ago and they have had a few exclusives like Psycho pass. Imo they should try more buy giving monmey to devs to make exclusives like they did last gen but dont cancel the games like scalebound.
This year there is no FPS Halo just like last year. They have SoT, crackdown 3, cupheads, ashen, SoT, Forza. Like you said your enot really interested in their offering but that doesnt mean they dont make games. Also i hope u know making a cusotm controller really doesnt cost that much. Its basically adding colors ot a controller.
I like the Win 10 and Xbox combo. If you dont have an Xbox buy the games on PC if u can run em. If you have an Xbox play them on any of ur windows 10 devices even if youre not home. If they get more Japanese support this could be a deal breaker fi they improve UWP.