Sony has done some advertising here with the PSVita and Marc Marquez during the MotoGP races (which have a +30% of share).
Nothing has happened.
No, advertising it with The Simpsons won't do anything for its sales in the UK.
Please excuse my bad English.
Currently gaming on a PC with an i5-4670k@stock (for now), 16Gb RAM 1600 MHz and a GTX 1070
Steam / Live / NNID : jonxiquet Add me if you want, but I'm a single player gamer.