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I don't know...
As someone who lives in Brazil, I can say that most people here don't buy the 360 officially, because it's so expensive (the suggested price is over a thousand dollars). Instead, they smuggle 360s for a cheaper price.

It does help with the games, though. They're cheaper now than they were when we had to import them. They're still a bit overpriced, though.

I expect the same to happen with the PS3.