Mainstream press are not trying to sell Wii's, PS3's or 360's. They don't care about your favorite system. Not in that way anyways. Hardcore gamers don't read CNN or The Washington Post on a regular basis. Yet the mainstream now has an impact on the public's perception of video games. Wii has become a cultural phenomenon. Deveolopers are scrambling. Now a lot of people that never use to play video games see the Wii as something they would like to have in the house.
Sony and Microsoft can still be successful just satisfying their core base. They know Nintendo is on to something but to openly admit it, like how Nintendo says they are reaching out, might alienate their core gamers. The Wii is not your fathers video game system. Still fans of Sony and Microsoft remain jelous of Nintendo's unending success.
