Alright this is how I see it. The mainstream media are looking for a story. Right now Nintendo has the momentum so it's easy to write about them as long as they maintain their success. The media isn't going to lead with wow this next game Killzone 2 for the PS3 is gonna be great or Mass Effect looks amazing for the 360. Both of which probably will, I'm not arguing. New games coming out don't make good stories in the mainstream press. A new device is legitmate news.
Fitness is important to the common person. It is relevant to people already active and becomes even more important as you get older. Hence this is another huge untapped market, when it applies to video games anyways. Women who do yoga will take notice of this new item from Nintendo. And there are a lot of them. The media knows this.
Nintendo can reveal game releases whenever they want on sites like IGN or G4TV and the majority of hardcores will find out about it within a week. That gaming circle informs itself.
