Are games getting to expensive to ever recoup their costs?

[Salnax]

I know film budgets are not a perfect comparison, since they don't include marketing budgets, but even just the $500 million dev cost would comfortably put e-Day into the Top 10 most expensive films ever. And with no offense meant to Gears of War, it is not the gaming equivalent of something like Star Wars or Avengers.

This is not a sign of games being too expensive to make; it's a sign of overly investing in a project that can not reasonably be expected to return the investment.