August 2026 Circana (NPD) Thread + Predictions

[trunkswd]

I see there was little data given in August 2025, which is why that is so far off.

I am still tweaking the numbers but so far I got:

Should be noted the percent drops are rounded to the nearest percent. So for example a 15% drop could be anywhere from 14.5% to 15.4%.

Edit: Updated the numbers with the slightly different percentages that are still within rounding:

US August 2025:

• NS2 309K
• PS5 190K
• XS 86K
• NS1 76K
• Total ~661K
• (NS2+NS1 = 385K)

US August 2026:

• NS2+NS1 329K (-14.5%) (Mat -15%)
• PS5 169.9K (-10.6%) (Mat -11%)
• XS 59.7K (-30.6%) (Mat -31%)
• Total 558.6K (Should be 559K)

Now the breakdown for NS2 and NS1 for August 2026. We are likely talking ~300K for NS2 and ~29K for NS1. NS1 was at 28.5K for July 2026, and August 2025 was barely above July 2025. So having August 2026 a tad above July 2026 makes some sense. 

@CosmicSex 

Last edited by trunkswd - 2 days ago