There's one thing they could do to differentiate themselves from PlayStation next generation that I think would do a lot to shift the market share balance, and it's a simple one: continue to make and support physical games. That's literally it. Despite attempts from certain industry players to make physical seem like some sort of tiny niche, it most certainly isn't, and there's still tremendous demand for physical. I could totally see the "no disc = no buy" crowd ditch PlayStation for Xbox. Lots of people ditched PlayStation for Xbox in Gen 7 simply because of the price difference, then the next generation lot of those people flip-flopped again because Xbox deliberately sold a more expensive product because of force-bundling Kinect (and the PR blunders from earlier that year didn't help, either). So there is definitely precedent for big market share shifts over customer dissatisfaction with one of the big console brands.
Also, let's keep the politics out of the thread, m'kay. And keep any bigotry you may have to yourself.
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In accordance to the VGC forum rules, §8.5, I hereby exercise my right to demand to be left alone regarding the subject of the effects of the pandemic on video game sales (i.e., "COVID bump").
