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Definitely over 10m. But maybe not above 15m.

It's got a long time to be the only Zelda game on the system, and probably a year until 3D Mario to be the only killer AAA exclusive on the system. Plus it's got all the hype of being a remake of one of the most legendary games ever. Also has the benefit of being an absolutely massive leap forward graphically for Zelda which will turn some heads - graphically this is finally the level people have been wanting to see Zelda at since we first saw Zelda in 3D with the original OoT (and why some people initially hated WW because they wanted 'realistic' Zelda not cartoon Zelda, welp, here it is finally: realistic Zelda).

Plenty of people who discovered Zelda with BotW will probably try it out and plenty of older people will get it to experience OoT again with modern graphics, and plenty of people who have been waiting for Nintendo to put out top notch AAA games on S2 will see this as the first one and so a must buy.