July 2026 Circana (NPD) Thread + Predictions

[Norion]

Pretty surprising month really with the PS5 being nearly flat and the Xbox Series being down. The latter is gonna basically be dead now but the former might have more life in it left than expected, at least until it gets another price increase. The Switch 2 had a massive decline YoY and did worse than the Switch 1 did in July 2018 which is concerning considering it's gonna get a price increase soon.