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EricHiggin on 01 July 2026
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haxxiy said:
EricHiggin said:

You're likely right based on Phil's path, but if Asha and MS really wanted to revive XB as they've said they'd like to, and return (the brands image) to a time when things were much better for XB, now would be a superb time to take this:

and throw it right back in SNY's face. Literally make the same video with XB top brass and title it the same. 

It wouldn't work, though. It's a very different market compared to 13 years ago.

Hell, we even had a physical GTA5 PC edition back then. Imagine that.

I'm not so sure. The way the world is going, where everything is becoming a rental or subscription, more and more people are starting to get upset and want to return to full physical ownership. There's a reason why so many people don't like what's going on with AI and some are red hot mad about it.

XB has clearly seen GP isn't going to work like they'd hoped, or their exclusive direction. They've somewhat backtracked on exclusives, and might continue further. Plus recent leaks say GP is either going to become much less valuable to subscribers, or that it's going away entirely.

I don't see why XB couldn't pivot, once again, and pull another 180, by sticking with physical media.

Last edited by EricHiggin - on 01 July 2026

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