Club Nintendo

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According to Reggie, the NES and SNES Classic were made pretty mcuh solely cos they knew Wii U was dead and Switch was years out, so they needed something that would actually sell in those intervening years:

https://www.gonintendo.com/contents/61062-reggie-fils-aime-says-nintendo-released-the-nes-snes-classic-due-to-the-wii-u