To Direct or Not To Direct: What Should Nintendo Do Next?

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Veknoid_Outcast said:

firebush03 said:

As far as my opinion is concerned? I say Nintendo should stick with the current strategy. It is a winning one: Nintendo Direct presentations cater to a toxic crowd of consumers looking to have an opinion formed before a game releases (whether that be the most exciting game of all time or nothing more than a dud), whereas slowly dripping info to their core audience via Nintendo Today releases gives software a chance to shine organically, through word-of-mouth and not through strong pre-launch marketing.

There's a reason why Pokopia was such a slam dunk and why Tomodachi Life is currently following suit.

@bold: this is way too harsh. People just like getting excited about things, and talking about things they love.

And count me among them. I love Nintendo Directs. I love the anticipation, and the unexpected reveals, and the chance to come together afterward and dissect what we all saw. Sure, there are some in the audience who are unrealistic, picky, or there just to downplay, but many more who are genuinely enthusiastic about what's on display.

Nintendo announcing a game or a release date on a random Tuesday just doesn't have the same energy as an organized event that's broadcast worldwide. 

Also, in response to your final comment: it's not like an aggressive pre-launch marketing campaign and post-launch word-of-mouth are mutually exclusive. They reinforce and amplify each other.

Yeah this is how I feel as well, Directs are great fun and help create buzz around both Switch 2 and its games, it's a winning formula that's worked well for over a decade now.

Random drops one at a time isn't as exciting.