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Super Mario Bros. Everything about it is innovative. The way music affects the experience. Design of characters to circumvent graphical/storage limitations. Incredible response to controls (40 years later there are side scrollers that do NOT play as tightly). But, mainly, playing for an objective that has some story behind it, not only the loop we had for most Atari-Odissey years. Doing all that why being incredibly FUN when most gameplay experiences were not really so is a gargantuan task, in which they succeeded.